Period 3 Warm Up 9/29/2014

a.  Deceptive Advertisement : False advertising or deceptive advertising is the use of false or misleading statements in advertising, and misrepresentation of the product at hand, which may negatively affect many stakeholders, especially consumers
en.wikipedia.org/wiki/False_advertising

b. Ethics : moral principles that govern a person's or group's behavior.
dictionary.reference.com/browse/ethics


Answers To Questions 

False Advertising: 
"Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities" 

c.) What are the five things that need to be proven to show that there was false advertising?
- The five things that need to be proven to show that there was false advertising are a false statement of fact ,the statement either deceives or has the potential to deceive a substantial portion of its targeted audience ,the deception is also likely to affect the purchasing decisions of its audience ,the advertising involves goods or services in interstate commerce , and the deception has either resulted in or is likely to result in injury to the plaintiff.

d.) What are the different types of false advertising, and how is each type unique?
- The different types of false advertising are false to disclosure flawed , insignificant research and product disparagement.
False to disclosure is unique because the line between sufficient and insuffcient disclosure.

http://legal-dictionary.thefreedictionary.com/False+Advertising